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Forbes Australia appoints Anna Hannaford as COO

Forbes Australia today appointed Anna Hannaford as chief operating officer (COO) in the run up to its launch in Q3 this year.

Anna Hannaford.

As Forbes Australia’s new COO, Hannaford will lead the brand’s inception into the Australian market and scale the company’s growth and operation teams, including sales, marketing, events, technology, and business development.

“With a strong consumer marketing pedigree and reputation for driving business growth, Anna brings over a decade of global experience in understanding and serving customers, scaling businesses, and fostering inclusive environments that grow and develop high-performing teams and partnerships. Anna was instrumental in securing the Forbes Australia licence for the Group and advising the Board on the company’s strategic roadmap,” said Forbes Australia CEO Michael Lane.

With extensive experience in the live entertainment, finance, education and e-learning industries, Anna has led various product and business functions. In the recent years, she expanded the Success Resources brand and product offering into new markets, like the Middle East.

On her appointment, Hannaford said: “It’s a unique proposition to take a celebrated 105-year media brand to the Australian market. We’re committed to launching a local edition that is true to its heritage but also innovative to disrupt the publishing model. I’m thrilled and honoured to be leading a talented and passionate team who will showcase Forbes Australia.”

The recruitment process for further commercial, editorial and creative roles is ongoing, with Forbes Australia on schedule to launch in Q3 of 2022.

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