Ford shows how Everest model can overcome ‘gruelling’ challenges in new ad
Ford has taken its new Everest model to some of the Northern Territory’s most inhospitable locations in an effort to showcase how the 4WD copes off-road.
The ‘Love Every Minute’ campaign, created by GTB Melbourne and directed by Revolve’s Bruce Hunt, campaign follows a Ford Everest and its driver venturing through floods, snow and mountain ranges and a voiceover describing the drive with words such as “gruelling”, “intense”, “brutal”, “punishing” and “stressful.”
The black and white spot draws attention to the car with the red Everest the only source of colour until the very end when happy drivers are splashed into colour.
