Ford, Lamborghini and a Bathurst 1000 winner to speak at the Mumbrella Automotive Marketing Summit in Melbourne

Ford Australia’s general manager of marketing Dani Winter, Lamborghini APAC CEO Matteo Ortenzi, and 2016 Bathurst 1000 champion and founder of Tekno Group Jonathon Webb will all speak at the Mumbrella Automotive Marketing Summit at the Sofitel in Melbourne on March 19.

In 2019 Ford will compete in the Supercar championship with the new Mustang

Set to take place two days after the Australian Grand Prix, Ford’s Winter will speak on the back of the second race for the new Ford Mustang Supercar at the Melbourne 400.

Winter will reveal the marketing journey Ford embarked on with the Mustang through launching the division, the reasoning behind its return to Supercars and how building strong relationships garnered cut-through results in a crowded industry.

Ford also used a fan-first approach in order to gain relevance amongst Australian motorsports fans for the Mustang and Winter will reveal how this was done.

Lamborghini’s Ortenzi will detail the brand/customer relationship strategy when he flies in from Singapore to speak

Lamborghini’s Ortenzi, meanwhile, will fly in from Singapore to discuss the new high-end consumer and how the super luxury brand is communicating with them.

An employee of Lamborghini since 2004, Ortenzi will touch on the brand’s new SUV strategy, its insights into customer interaction, thoughts around one-on-one relationships, and the widening of the consumer demographic interested in super luxury vehicles.

2016 Bathurst 1000 winner, Webb, will take part in a special fireside chat

Founder of Tekno Group and winner of the 2016 Bathurst 1000, Jonathon Webb, will take part in a fireside chat with PickStar head of marketing, Andrew Montessi.

Webb has managed to build a successful business off the back of his racing exploits which also include multiple Supercar race wins. Tekno takes part in both the Supercar series as well as GT racing and has a road car division, Tekno Performance, as well.

In the chat he will discuss running and marketing both a competitive racing team as well as a consumer business, and the synergies between both, focusing on the marketing aspect.

F1’s director of marketing and communications, Norman, will headline the summit

The newly confirmed speakers join Formula 1 director of marketing and communications, Ellie Norman, who will provide the headline keynote at the summit

Tickets for the Mumbrella Automotive Marketing Summit in Melbourne are available now at earlybird prices.


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