Formula 1 director of marketing and comms to headline Mumbrella Automotive Marketing Summit Melbourne

Ellie Norman, the director of marketing and communications for Formula 1, will headline the Mumbrella Automotive Marketing Summit when it takes place in Melbourne for the first time on March 19, two days after the Australian Grand Prix.

Formula 1’s Norman will headline the Mumbrella Automotive Marketing Summit in Melbourne

Norman, who has worked for Formula 1 for more than a year, will discuss her role along with how Liberty Media is transforming the sport and what to expect from a marketing and communications perspective moving forward.

Formula 1 has changed substantially over the last few years – the biggest shift being Bernie Ecclestone stepping away from the leading role and Liberty Media, under the guidance of Chase Carey, stepping in.

The summit will take place on March 19, two days after the Australian Grand Prix

The calendar is now 21 races long and spans every populated continent aside from Africa, while the sport continues to change dramatically to make it more appealing to its global fanbase.

Formula 1 counts Heineken, Pirelli, DHL, Rolex and Emirates as global partners while manufacturers involved include Ferrari, Renault, Honda, Mercedes, Alfa Romeo and Aston Martin.

The Mumbrella Automotive Marketing Summit in Melbourne follows on from the success of the Sydney event in August this year, which attracted over 400 delegates with senior leaders from brands including Toyota, Renault, BMW, Mercedes-Benz Vans, ExxonMobil and Beaurepaires as speakers.

Norman joins a Melbourne lineup that already includes marketing leaders from Renault, Repco and Zagame Automotive, with more national and international speakers soon to be announced from some of the biggest automotive brands in the world.

The summit takes place on March 19 at the Sofitel Melbourne. Earlybird tickets are on sale now.


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