The Masked Singer double reveal draws 1m metro viewers to Ten

A double reveal last night on The Masked Singer has helped Ten’s singing competition stay above 1m viewers for the second night in a row, delivering 1.007m metro viewers for the final moments.

It follows 1.115m for Monday night’s reveal. The show fell to 880,000 and 877,000 metro viewers for the reveals last week, after holding strong above 1m since the premiere.

Both the Unicorn and the Spider were unmasked last night on The Masked Singer Australia

When regional figures were added in, the show’s reveal totalled 1.394m viewers. The rest of the episode held an average of 1.139m total and 839,000 metro viewers. The Masked Singer Australia Unmasked – a behind-the-scenes documentary of the show which ran after the main episode – drew 617,000 metro viewers.

The Masked Singer reveal moments sat at the top of all three of the key advertising demographics – 16-39, 18-49 and 25-54 – followed by the episode in the younger demographic and The Block in the older two.

Nine’s The Block has a metro audience of 844,000, and a total of 1.189m.

The Masked Singer reveal was the most-watched programming for the evening, but the second spot went to Seven News with 891,000 metro viewers. 833,000 watched Nine News and 602,000 ABC News.

Seven’s Bride and Prejudice dropped to 406,000 metro viewers. It premiered for 2019 to 438,000 two weeks ago. The Seven Studios drama Secret Bridesmaid’s Business fell to 302,000.

Nine’s reality dating format Love Island drew 285,000 metro viewers. It airs after The Block and drew 342,000 on Monday night. In total viewers 377,000 tuned in to the program, while Seven’s Bride and Prejudice delivered a total audience of 638,000.

Overall, Nine still won the night with an 18.7% audience share as a channel and 28.4% as a network. Ten beat out Seven in the channel share (17.5% to 15.6%), but Seven edged back ahead in the network share (23.5% to 23.4%) thanks to its multi-channels.

Nine’s Gem was the most popular multi-channel overall (4.1%).

ABC held 11.0% as a channel and 15.2% as a network.

Ten was the most-watched channel with metro audiences 25-54 (23.4% audience share) and 16-39 (27.4%).


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