Former ARN presenter and DMG sales manager launch in-store radio service

Tim Burrowes

March 18, 2010 9:54

Former Mix FM presenter Nigel Ross and former DMG Radio sales boss Cameron Milnes have teamed up to launch a new in-store radio venture.

In-Store Broadcast (ISB) is also being headed by retail consultant Paul Williams. The company, which soft launched at the end of last year, provides downloaded commercial music with all music copyright fees and licenses included in its packages.

It has so far signed clients including Kitchenware Plus, Blue Sports Jewellers, JR Duty Free and Sportslab.

Ross said: “The messages are delivered in a live, adlibbed style so they sound like a member of your staff rather than a commercial.”

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.