Former Bauer execs Cornelia Schulze and Julie Hancock add online marketplace to their media offering

Cornelia Schulze and Julie Hancock, two former Bauer executives, have launched buyHUNTER, an online marketplace for the Hunter, Newcastle and Central Coast region.

The platform will complement their media offering, Hunter & Coastal Lifestyle Magazine, featuring a curated selection of jewellery, accessories, fashion, art, food, gifts and handmade homewares.

Hancock and Schulze

Schulze and Hancock bought Hunter & Coastal Lifestyle magazine in 2018 from Marilyn and Phil Collins, who had owned it for 15 years. The title was established in 2003 and celebrates the region, its people and lifestyle featuring recipes, book reviews and, more recently, weddings.

BuyHUNTER features locally designed and handmade garments from Novocastrian designer Gina Ermer, flower arrangements from Maitland based Femme Pétale, hand-poured candles by Anvil Creek Candles (Upper Hunter), handcrafted jewellery from Grapes by Winmark and Sir Stag Men’s Jewellery, spice blends from My Souk Drawer and Alsa Fine Foods, locally ground Speak No Evil Coffee from Three Monkeys Café and Urban Hum organic honey.

Schulze said working on the magazine had given the duo an inside look at some of the best the local area had to offer.

“As part of our quest to feature the most interesting local stories and businesses in every issue of Hunter & Coastal Lifestyle Magazine, we have the pleasure of experiencing first hand the talent and passion of the producers, artists and craftspeople we have in our region. Drawing from a seemingly endless well of inspiration and creativity, the quality of their products is second to none,” said Schulze.

“We had been bouncing around the idea of creating an online market place for the region for quite a while. We are perfectly positioned to promote buyHUNTER through our print and digital channels, it’s a natural extension of our passion to promote everything our vibrant region has to offer.”

“We have been able to successfully navigate the challenges of the COVID-19 crisis,” added Julie Hancock.

“This new venture allows us to further broaden our appeal to local businesses. Expanding
beyond print has always been part of our vision for Hunter&Coastal Lifestyle Media. We firmly
believe that there are and will continue to be market opportunities for quality, regional offerings.”


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