Former BMW marketer Stuart Jaffray moves to Starcom as MD Melbourne

The GM of marketing at car brand BMW is moving agency side to become Melbourne managing director of Publicis Media’s Starcom.

He replaces Peter Toone who left the agency at the end of last year after 11 years.

Jaffray: Moving back agency side

Jaffray was also with BMW for 11 years, before taking on the GM marketing role towards the end of 2014.

Jaffray will report to Starcom Australia CEO Toby Barbour and will be accountable for the performance of Starcom Melbourne, its cluents and its talent.

Barbour said Jaffray’s depth of experience as a senior marketer with BMW and stints agency side in Sydney, Melbourne and London, made him a compelling candidate for the role.

“Stuart is a respected leader in the Melbourne market,” he said. “His appointment is a statement of our intent to provide genuine thought leadership for our clients on the future of brands, consumers and the media to connect media metrics to business outcomes.

“Stuart’s business and commercial acumen will be invaluable in guiding our clients’ marketing and business transformation. He will also inspire, complement and grow an already high-performing Melbourne leadership team. Our focus at Starcom is to be client obsessed to create greater value, and with his deep business and marketing experience, Stuart will help deliver on this.”

Jaffray said Starcom Melbourne was a strong agency with a fantastic client roster and impressive leadership team.

“I have been inspired by the vision that Toby Barbour, Matt James (Publicis Media ANZ CEO) and Chris Nolan (Publicis Media ANZ COO) have laid out for Starcom and the wider Publicis Groupe. The pace of change in consumer expectations and business dynamics will continue to accelerate and Starcom’s philosophy, people and skills are perfectly aligned to drive its clients’ businesses forward.”

Jaffray begins his new role on 1 May.



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