Former Elle editor Justine Cullen named editor-in-chief of Jones Magazine

Former Elle editor-in-chief Justine Cullen has been appointed as the new editor-in-chief of Medium Rare’s Jones Magazine.

Cullen, who left Bauer Media in late September after five years, replaces Deborah Bibby, who joined Medium Rare from Bauer Media more than two years ago. It is not clear where Bibby is headed.

Cullen was previously editor-in-chief of Elle

The last 10 years of Cullen’s career have been spent with Bauer Media, where she previously edited the now axed Shop ‘Til You Drop magazine.

In her new role, Cullen will handle content strategies for David Jones across digital, print and social, including Jones and Mr Jones magazines.

“I am thrilled to be joining Medium Rare to work with such an iconic and well-respected brand as David Jones. The media landscape is evolving rapidly and radically and with its enviable distribution channels already engaging such a large, sophisticated, audience, David Jones represents the future of publishing,” Cullen said.

Gerry Reynolds, managing director of Medium Rare, said Cullen was a “most welcome addition”.

“Justine’s broad fashion media experience and proven track record for innovative thinking make her the perfect fit for creating inspiring and actionable content for David Jones’ valued customers,” Reynolds said.

Georgia Hack, general manager of marketing and communications at David Jones, said Cullen had come at a time of innovation for the brand.

“We very much look forward to working with Justine and Medium Rare to develop, tailor and evolve content that inspires and empowers our customers while reinforcing David Jones’ position as the authority on fashion and style,” Hack said.


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