Former MediaCom UK business director joins Alchemy One
Experienced media industry exec Huong Nguyen has joined independent Australian media agency Alchemy One as its new business director.
Nguyen takes on the role after recently returning from the UK, where she served as business director at MediaCom, leading the planning, implementation and partnerships activations team.
Alchemy One managing director, Joel Trethowan, said Nguyen will help the agency deliver market-leading solutions for its clients.
“We are thrilled to have Huong join us at Alchemy One. Huong is an incredible talent who is a true visionary and will be instrumental in our continued growth and our goal of redefining the role of a media agency.
“Her passion for the industry and her drive to deliver market-leading solutions for our clients is second to none and she is the perfect addition to the Alchemy One team.”
During her time at MediaCom UK, Nguyen worked across clients including Mars, Audi, TUI Group and Dulux, and also helped facilitate an award-winning partnership with Berocca, Channel 4 and Ant Middleton’s Everest.
She also has experience locally, having spent time with Zenith, Hyland and The Media Store.
On her appointment, Nguyen said she made a conscious decision to return to work for an independent.
“I am truly excited to join the Alchemy One team, an agency that is not only independent but a truly alternative offering to the traditional media agency landscape in its passion for purpose at the heart communications and forward-thinking attitude.
“I look forward to being part of this journey; in the people we hire, the clients we work with and the offering we provide to the market.”
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Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.
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