‘Ask dumb questions’, says 7-Eleven’s digital lead

April 29, 2021 10:59

Corporates across Australia have had to speed-up digital strategies significantly in the past year, according to senior executives at Adobe, Seven Eleven and Telstra.

“We are hearing that it has moved ten years further in the last year,” said Suzanne Steele, Adobe managing director, Australia and New Zealand.

Telstra Digital, executive director, Jenni Barnett seconded this saying that at Telstra, the digital and data strategy has been accelerated. “We have a first-party data strategy that we have accelerated in the last 18 months,” she said.

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Olivia Kruimel

Olivia Kruimel was the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.