Former Nike CMO to headline Mumbrella360 2024

Australia’s largest and most prestigious media and marketing conference – Mumbrella360 – is returning in 2024, with new dates and a brand new location.

Taking place over three days (21-23 May) at Doltone House, Jones Bay Wharf, the event will be headlined by former Nike chief marketing officer and author, Greg Hoffman.

Greg Hoffman

Over the span of his 28-year career at Nike, Hoffman filled innovation, marketing and design roles that saw the iconic sportswear brand – and its signature tick – become a mainstay at every major global sporting event. Hoffman’s work in revolutionising Nike’s image as a brand saw him named as one of the ‘Most Creative People in Business’ in 2015 by Fast Company, along with being one of Business Insider’s 50 Most Innovative CMOs and AdAge’s Power Players.

In addition to his work with Nike, Hoffman is also the principal and founder of Modern Arena, a brand advisory agency that advises nonprofits, startups and Fortune 500 companies on business innovation and social impact.

“I’m looking forward to coming to Australia and being a part of Mumbrella360 for the first time,” Hoffman told Mumbrella.

“Speaking at this remarkable industry showcase, where professionals from the entire media and marketing sector converge, will be a true privilege.”

Expressing his excitement for the annual conference, Hoffman continued: “I’m excited for the opportunity to meet everyone and be a part of what promises to be the most impressive lineup that Mumbrella360’s has ever had.”

Exploring the theme of ‘dare’ to challenge attendees to innovate and go against the marketing and media grain, the event will be spread across Doltone House’s various rooms, offering five streams, plus the ever popular Masterclasses.

Session submissions are now open, providing industry professionals with the chance to share their expertise and observations with an enthusiastic crowd. The deadline for session pitches is 13 December, 2023. Submit your session here.

Moreover, to celebrate Mumbrella turning 15, the first 100 tickets to Mumbrella360 are being released under an exclusive discounted rate (ending 8 November, 2023).

Plus, the first 15 tickets will be given a free signed copy of Hoffman’s book, ‘Emotion by Design: Creative Leadership Lessons from a Life at Nike’.

The exclusive tickets are available here, until 8 November.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.