SXSW Sydney: The algorithm, deepfakes and the shift to opinion led news

Kalila Welch

October 23, 2023 11:08

Deciphering the news has become something of a difficult task in an increasingly saturated news landscape, punctuated by the influence of algorithmic filter bubbles, fake news, and increasingly polarisation online and off.

The hefty topic of truth and influence in our media is one that Hill+Knowlton Strategies attempted to tackle in a panel session held at its WPP House at SXSW Sydney on Thursday.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

Topics

89 Degrees East Cat McGinn Hill+Knowlton Strategies Jed Horner Jim Carroll News Guard Rebecca Huntley Rose Herceg SXSW SXSW Sydney TikTok WPP WPP House