Former PR manager of Parfums Christian Dior launches boutique PR agency

The PR and communications manager of Parfums Christian Dior, Justine Le Bars, has opened her own PR agency Echo Communication.

Echo Communication’s offerings include PR, influencer relations, brand consultation, creative production, digital and social media strategy, event conception and execution, media monitoring, media relations, advertising strategy and sponsorship management.

Le Bars has launched PR agency Echo Communication

“After working in-house in the luxury industry in France and Australia for a decade, I felt that there was often a disconnect between the brands and their agencies. When working in-house you live and breathe the brand and this passion is often difficult to pass on to an agency.

“My goal is to bring my expertise and passion to brands looking to develop brand awareness in the Australian market, providing them with a personalised service, educating them on the ins and outs of PR and Communications, and allowing them to consider Echo Communication as an extension of their teams rather than just another agency,” Le Bars said in a statement to Mumbrella.

Echo Communication has worked with clients including Guerlain, Givenchy Beauty, Shiseido, Phyto Botanical Haircare and Elie Saab fragrance.

During her career, Le Bars has also worked at Cartier and Groupe Chantelle.


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