Founder of Datalicious, Christen Bartens, joins Equifax in New York

Christian Bartens, founder of Australian data and analytics agency Datalicious, has moved to New York as measurement lead of global consumer intelligence giant, Equifax.

Australian credit reporting agency Veda took a controlling stake in Barten’s company in 2015 and itself was acquired by Equifax in 2016.

Bartens: Sold Datalicious to Veda in 2015

Bartens updated his LInkedIn profile to reflect the move over the weekend.

Last year Datalicious announced it had entered into an attribution measurement deal with Facebook.

At present it is unclear who will replace Bartens in the Australian business.


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