Four’N Twenty champions die-hard sport fans ahead of Olympics, via TBWA\Melbourne
Patties Food Group’s Four’N Twenty has unveiled a new campaign to celebrate its official sponsorship of the Australian Olympic Team as it looks to broaden its reach beyond Australia, via TBWA\Melbourne.
As part of a broader creative idea – ‘Being A Fan Is Hungry Work’ – FourN’ Twenty is hoping to champion those who put sport first, no matter what.
The fist iteration of the idea features a couple of exhausted blokes in a tattoo shop who have been ‘Running on Paris Time’.
“Being a fan is bloody hard work. And no one acknowledges it. But that’s what makes it so rewarding,” said Zac Martin, planning director at TBWA\Melbourne.
Patties Food Group’s chief marketing and growth officer, Anand Surujpal, added: “Four’N Twenty, ‘The Original Fan Food’, is at the top of the podium when it comes to footy.
“But we’re hungry for more, solidifying ourselves as a staple for an even wider range of sports fans. We’re excited to make our first big splash on the global stage.”
‘Running on Paris Time’ will include a number of executions ahead of the Olympic Games, from OOH, to radio, to tactical activities like sponsoring ‘Australia’s biggest fans’ to get them to the games.
“Being a sports fan means sacrifice. Stress. Meat pies. Heartbreak. Exhilaration. More pies. This year it also means waking up at 4am to catch the games in Paris time,” said Matt Stoddart, ECD at TBWA\Melbourne.
“Our new campaign has a bit of fun with the knock-on effect of that early morning fandom.”
The campaign will run across OOH, social, radio and digital audio, in-store, and influencer content, including with FourN’ Twenty’s ambassadors Jonathan Brown and Tayla Harris.
Credits:
Agency: TBWA\Melbourne
Paul Reardon Chief Creative Officer
Matt Stoddart Executive Creative Director
Harrison Webster Creative Director
Max Reed Creative Director
Zac Martin Planning Director
Amy McKay Senior Business Director
Ricci Meldrum Managing Director
Kate Steven Project Director
Mika Parow Integrated Producer
Eliza Smith Client Partner, Eleven
Michaela Stevenson Senior Social Media Manager, Eleven
Tony McKay Precision Marketing & Media Lead, United
Evelyn Hamlett Planning & Investment Director, United
Production:
Sarah Adamson Photographer
Belinda Blooman Senior Producer, Photoplay
Retouching and Grade Capture Lab
SFX Production Rumble
Client: Patties Food Group
Anand Surujpal, Chief Marketing & Growth Officer
Peter Djalikian, Head of Marketing, Savoury & International
Rachael Kirby, Head of Insights
Pierre Meneaud, Head of Digital
Jenny Donaghey, Assistant Brand Manager, Savoury
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Lauren McNamara was the associate editor at Mumbrella. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS. She left Mumbrella in August 2025.
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