Foursquare explodes in Sydney as first five city tweetup hits Australia

Australia’s social media scene passed through two milestones last night with Foursquare’s first Australian swarm, and a first five-city simultaneous tweetup.  

The swarm – where more than 50 Foursquare users check in at the same venue simultaneously – took place at last night’s first meeting of Digital Citizens in Sydney.

Foursquare is a mobile website which combines local information, friends’ recommendations and a game where users battle each week to check in most often at a given venue. Foursquare’s usage has grown dramatically since the beginning of the year.

Because of its ability to potentially attract consumers to commercial venues such as coffee shops, restaurants and stores, it has major potential for marketers.

Meanwhile, noodle chain Wagamama is claiming Australia’s first five city tweetup last night.

More than 250 people took part in the event at Wagamama restaurants in Sydney (pictured), Melbourne, Perth, Brisbane and Canberra.

Wagamama CEO Mark Rowland, who uses the company’s Twitter profile to talk to followers directly, said: “Based on the success of this event, we’ll definitely be holding more tweetups in the future.”

Indeed, last night was a big one for social media, with Social Media Women holding its first meeting in Sydney too.

Meanwhile, later this month, on March 25, the Sydney leg of the global Twestival takes place, in which social media users attempt to have a social impact, raising money for the charity Concern Worldwide.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.