Features
Fox and Dominion settlement avoids historic trial; Savage unpacks agency positioning; and Foxtel Media’s Mark Frain
In this week's Mumbrellacast, the team unpacks a Fox Corp and Dominion Voting Systems US settlement, and how it could impact a local case, before Chris Savage joins the podcast to discuss agencies getting their own sales pitch correct. Then, a conversation with Foxtel Media CEO Mark Frain about the company's Binge ad tier launch, why big ticket content is king and standing out in a streaming crowd.
Overnight in the US, Fox Corp and Dominion Voting Systems came to a settlement of US$787.5 million (A$1.17), minutes before the historical defamation prial was set to proceed. The team discuss what this might mean for Fox Corp CEO Lachlan Murdoch’s local defamation proceedings against Private Media’s Crikey, after Fox Corp admitted to telling lies about the voting machine company in an alleged stolen election.
This week, following a feature exploring the ad industry’s problem with advertising itself, industry heavyweight Chris Savage joins the podcast panel to discuss the importance of getting a sales pitch right, the consequences of being to vague when it comes to positioning, and if there is a time and a place for a “happy medium”.
Finally, Foxtel Media CEO Mark Frain joins the podcast to give an update on the company’s Binge ad tier launch, its path to becoming streaming only and how content remains key to a growing subscriber base.
Episode Breakdown
- Fox Corp and Dominion Voting Systems’ US settlement (1:58)
- The team chat agency positioning with Chris Savage (7:41)
- Interview with Foxtel Media CEO, Mark Frain (26:53)
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