Fox Sports is promoting its ad-break free sports coverage in the latest instalment of its ‘We’re a FoxSporting Nation’ campaign.
Created by Cummins & Partners Sydney, the ad follows on from the ‘Sauna Rocks’ spot launched earlier this month which aimed to show how much Australians love sport compared with Swedes.
The new spot sees two colleagues discussing their weekend plans in which they excitedly discuss plans to “watch the ads”.
Tom Martin, co-ECD at Cummins & Partners Sydney, said in a statement: “Punters don’t want ad-breaks during the game. They just want the game. Fox Sports is the only broadcaster that brings your team, every round, live in HD, with no ad-breaks during play.”
Julian Schreiber, co-ECD at Cummins & Partners Sydney , said in a statement: “All Australians enjoy their sport, but you’d be hard-pressed to find anyone in this country who would voluntarily choose to have their sport interrupted.
“The new ads deliver the message with the same wry Aussie wit that has imbued the entire campaign. Needless to say, the ads will not be on air during any games on Fox Sports.”
The previous aimed to show how much Australians love sport compared with Russians and Swedes.
Tickets are now on sale for Mumbrella’s Sports Marketing Summit, being held in Sydney on July 28.