Fox Sports spruiks ad-free sports coverage in new spot from Cummins & Partners
Fox Sports is promoting its ad-break free sports coverage in the latest instalment of its ‘We’re a FoxSporting Nation’ campaign.
Created by Cummins & Partners Sydney, the ad follows on from the ‘Sauna Rocks’ spot launched earlier this month which aimed to show how much Australians love sport compared with Swedes.
The new spot sees two colleagues discussing their weekend plans in which they excitedly discuss plans to “watch the ads”.
Tom Martin, co-ECD at Cummins & Partners Sydney, said in a statement: “Punters don’t want ad-breaks during the game. They just want the game. Fox Sports is the only broadcaster that brings your team, every round, live in HD, with no ad-breaks during play.”
Julian Schreiber, co-ECD at Cummins & Partners Sydney , said in a statement: “All Australians enjoy their sport, but you’d be hard-pressed to find anyone in this country who would voluntarily choose to have their sport interrupted.
“The new ads deliver the message with the same wry Aussie wit that has imbued the entire campaign. Needless to say, the ads will not be on air during any games on Fox Sports.”
The previous aimed to show how much Australians love sport compared with Russians and Swedes.
Tickets are now on sale for Mumbrella’s Sports Marketing Summit, being held in Sydney on July 28.
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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Well, I’m always happy to watch ads! Love them. Even as a kid I went to the bathroom during the program because I could always work out the story, but didn’t want to miss the ads. Tragic, maybe…. Surely I’m not the only one in adland that loves them?
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You pay a subscription to watch ads? Why people do this I have no idea
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@Tony – the ad above is ironic. 🙂
I pay for subscriptions to watch ads from industry sources, but not from Fox… Sorry if I confused you. Fox have all sport, so you’ll be happy.
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@Tony Isn’t that the point of the ad? It’s an ad saying there are no ads. So you pay a subscription and don’t get any ads. It’s in the ad.
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I like the no ads one, the other two are way off the mark and emphasise how expensive Foxtel is.
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Add Free ??? I watched add free Bathurst but received split screen … the race and the adds playing simultaneously with sound taken over by the adds. Is this the new interpretation of add free ? or am I missing something with my TV settings
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