Foxtel and Nine fall out over Olympic ‘calamity’ coverage

Relations between Nine and Foxtel – who have joint TV rights to the Winter Olympics coverage – hit rock bottom this afternoon after Foxtel accused the free-to-air network of showing a Woolworths ad instead of the live “history-making award ceremony” of Australia’s first gold medal winner.

Snowboarder Torah Bright won the medal. Within minutes, Foxtel issued a press release headed “Channel Nine’s Winter Olympic Games Calamity Continues”. It claimed:  

“As Foxtel broadcast her history-making award ceremony over all four of their new Winter Olympic Channels, Channel Nine instead chose to air an advertisement for Woolworths – The Fresh Food People.

“Channel Nine eventually aired the ceremony – some five minutes later – with Ken Sutcliffe telling viewers it was live.”

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.