Lion Nathan unveils new XXXX GOLD ad
Lion Nathan will this weekend air the latest TV ad for its XXXX GOLD beer brand, reviving the ‘four men and a dog’ theme previously used in its advertising.
The Beach Shack campaign, developed in partnership with BMF, will continue to focus on the idea of mateship and the larrikin humour.
The ad introduces a new group of mates – Brucey, Red, Robbo and Mick, as well as their dog, Digger.
Things bogans like: This ad.
Reasonable idea but terrible execution
now what …..was it…… they told us about puns at award school?
hmmmm…
12.32 Things bogans drink: this beer
This concept has been going around for years and years. Poor execution – looks like work done by someone still at tech
bubbaganoosh – the new TV ads don’t particularly work for me either. But they certainly don’t look like they were made by ‘someone still at tech’.
Let’s not forget that more than one person (i.e not just the creative director) comes up with these ideas which get thrashed out and further developed among all those involved and then eventually get made and aired (the marketers themselves don’t sit idly either).
Like the ads or not they’re clearly resonating with the target audience if Lion Nathan has decided to continue on with this same tone and theme.
For me though, if we’re talking about new beer ads with that similar blokey sense of humour then Toohey New’s ‘Beer Economy’ is my pick.
Cheers,
Camille – Mumbrella
Clearly Camille is wrong. I like them.
Cheers,
Tim – Mumbrella
Sorry BMF and Lion, these are bloody rubbish!
Time has moved on and so have your drinkers. If you think that type of humour really does still resonate with XXXX Gold, you’re KING dreaming.
I wouldn’t have this on my reel.
Isn’t XXXX Australia’s biggest selling beer?
I’m sure BMF/Lion Nathan know exactly what they’re doing.
And exactly what resonates with their Queensland audience.
I’m pretty sure the last thing they’re worried about is what (or what not) you would put on your reel.
It’s called the Advertising Business.
Agree, I’m sure Lion Nathan/BMF know exactly what they are doing – as pointed out before by Camille “Like the ads or not, they’re clearly resonating with the target audience if Lion Nathan has decided to continue on with this same tone and theme.”. Its not about “us” it’s about the target market. Sooooo….. in short it doesn’t matter that I don’t find the ads appealing – what does matter is that the target audience does. And it seems evident to me that “this” strategy is working for them…. hopefully it continues to produce the same/better outcomes in the future….
” what you don’t realize is that BMF is making all this money for them and all you do is write a bunch of crap about them
*LEAVE Lion Nathan ALONE* ”
Sorry about the Chris Crocker spoof :/
Or not 🙂
One can only assume the following:
1. The ‘building the boat idea flopped’.
2. The original cast (ie. Jacko and Co) wanted too much money.
Hence the need to bring in a younger, unknown cast and remake the same pun-based gags.
Alternatively Richard, they feel it’s an aging brand and they chose a younger ‘unknown cast’ in an attempt to a younger target audience?