Foxtel beefs up data capabilities with former Flybuys head of analytics
News Corp-owned Foxtel has appointed Jane Eastgate as chief data and analytics officer as part of its push to beef up its customer insight capabilities.
Eastgate, who spent 15 years with Wesfarmers’ owned Flybuys, has also been charged with developing Multi Channel Network’s data analytics functions and its Multiview insights platform.
Eastgate joined Foxtel after 15 years with Coles Group
Her appointment came shortly after MCN’s management shake up last year following Ten pulling out of the joint venture and ahead of Foxtel’s and MCN’s sales teams being bought together in the subsequent restructure.
At Flybuys and Coles, Eastgate led the group’s advanced analytics team covering both the loyalty card scheme and the supermarket group’s automation and customer personalisation efforts.
Eastgate said of her appointment: “Joining Foxtel to expand the foundations of its data analytics transformation has been an exciting move as we are bringing about a step-change in Foxtel’s strategic use of data to ensure we’re delivering the best experiences for our customers and outcomes for Foxtel’s business.”
James Marsh, Foxtel CFO, added: “Data analytics is a key priority for Foxtel as we look to identify the key customer insights that enable us to constantly improve our service for subscribers, while also informing the critical decisions we need to make every day.
“Over the past few months, Jane has established an incredible foundation to advance our analytics strategy. We’re lucky to have a person of her talent leading this team and we look forward to her ongoing success as she continues to build on her achievements.”
Mark Frain, MCN CEO, said: “The work Jane and the team are building will further amplify MCN’s ability to provide powerful data connectivity to our agency partners and advertisers.
“We are now directly aligned to a rich data source that will add enormous value to brands looking to target high value consumers, especially when coupled with our other insights from Multiview and MCN Location.
“Jane brings a wealth of experience in strategic data transformation that will not only optimise the subscriber experience, but will also provide commercial opportunities from insight to ROI. We’re thrilled to have an executive of Jane’s calibre working across the MCN network.”
Eastgate is also the founder of the Coles Analytics Advisory board and serves as a member of the Melbourne Business School, Centre for Analytics Advisory Board.
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