Foxtel head of sports marketing Adam Ballesty quits after six months
Adam Ballesty, Foxtel’s sports marketing boss, has quit the company after six months with the subscription TV operator.
Ballesty was appointed last September by then CMO Andy Lark. Lark himself was replaced by REA’s Kieran Cooney the following month.
Ballesty was bought on board as part of the subscription TV operator’s sports focused push to increase subscribers ahead of a late 2018 planned spin-off of the majority News-owned business.
However the IPO did not go ahead and last week News Corp reported Foxtel’s subscriber numbers have declined following a price increase late last year.
During Ballesty’s tenure at Foxtel, the company launched its Kayo sports streaming service with an integrated campaign showcasing the sports on offer through the app.
At the time of Ballesty’s appointment, Lark said: “We’re excited to welcome Adam Ballesty to the Foxtel team as our new director of Fox Sports marketing.
“Adam comes to Foxtel following his role as marketing and innovation director at Diageo, where he did an incredible job transforming their agency roster, bringing new energy and creativity to the ready to drink market and bringing new life to the Bundaberg Rum brand.”
Ballesty stepped down from Diageo in May last year, after being appointed marketing and innovation director in 2014. Previously he spent two years as marketing manager for Diageo’s white spirits brands.
Prior to Diageo, he was group marketing director at Pacific Brands and, before that, was marketing manager at sportswear company, Skins.
Foxtel seems to be a revolving door of great talent…
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[Edited under Mumbrella’s comment moderation policy]
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Hhmmm,
OK Mumbrella. So again, you won’t publish my comment. Again, I see an imbalance in your editorial integrity. You can’t filter comments, based on who has presented at the Umbrella 360 conference.
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Thanks for your comments, Hhmmm.
We don’t choose to approve or reject comments based on who has presented at Mumbrella conferences. Indeed you’ll find plenty of examples where previous presenters have been subject to critical stories and readers’ comments.
Your earlier comment on this story was not approved because the editor responsible decided the slight you made against an industry figure was possibly defamatory. Making jabs like that is a luxury you have in choosing to be anonymous – something not shared by Mumbrella or its editorial staff.
Our community guidelines for comments is available below. The key paragraph regarding your comment reads: “Anonymity should not be the cloak under which to troll or astroturf, and our ability to continue to allow anonymous comments could be jeopardised if the privilege of anonymity is abused. With borderline calls, we are less likely to publish critical comment where somebody has not chosen to identify themselves.”
https://mumbrella.com.au/about/community-guidelines
I hope that clarifies things.
Regards,
Paul Wallbank
News Editor
Hhmmm,
Thanks Paul. Excellent answer, point taken. In no way would I aim to be unfairly critical – as I am a supporter of our industry. That said, I can see your point – and appreciate the clarity.
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