Foxtel head of sports marketing Adam Ballesty quits after six months

Adam Ballesty, Foxtel’s sports marketing boss, has quit the company after six months with the subscription TV operator.

Ballesty was appointed last September by then CMO Andy Lark. Lark himself was replaced by REA’s Kieran Cooney the following month.

Adam Ballesty speaking at the 2017 Mumbrella 360 conference

Ballesty was bought on board as part of the subscription TV operator’s sports focused push to increase subscribers ahead of a late 2018 planned spin-off of the majority News-owned business.

However the IPO did not go ahead and last week News Corp reported Foxtel’s subscriber numbers have declined following a price increase late last year.

During Ballesty’s tenure at Foxtel, the company launched its Kayo sports streaming service with an integrated campaign showcasing the sports on offer through the app.

At the time of Ballesty’s appointment, Lark said: “We’re excited to welcome Adam Ballesty to the Foxtel team as our new director of Fox Sports marketing.

“Adam comes to Foxtel following his role as marketing and innovation director at Diageo, where he did an incredible job transforming their agency roster, bringing new energy and creativity to the ready to drink market and bringing new life to the Bundaberg Rum brand.”

Ballesty stepped down from Diageo in May last year, after being appointed marketing and innovation director in 2014. Previously he spent two years as marketing manager for Diageo’s white spirits brands.

Prior to Diageo, he was group marketing director at Pacific Brands and, before that, was marketing manager at sportswear company, Skins.


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