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Foxtel launches streaming video on demand service, Foxflicks

Foxtel has launched a streaming video on demand service, Foxflicks, offering on demand titles to existing subscribers on its Movies and Platinum HD plans with iQ3 and iQ4 boxes.

The new service comes as the subscription TV operator finds itself under threat from streaming competitors Netflix and Stan while suffering declining user revenues ahead of its planned IPO later this year.

Foxflicks will offer the same content that is available to Foxtel Now movie subscribers however they won’t have the Foxflicks’ “experience’, a company spokesperson told Mumbrella.

The enhanced Foxflicks’ experience is the menu branding, curated playlists, recommendations, and links to the Store for new releases in the recommended genres available through the iQ boxes.

At the time of Foxtel Now’s launch last year then Foxtel CEO, Peter Tonagh, conceded the market perceived Netflix had a better movie selection and Stan had heavily invested in original content.

Tonagh also said he believed that despite industry perceptions, Foxtel’s offering was strong and its content unparalleled in the local market.

Foxtel’s current CEO, Patrick Delany, said of the new service: “A new movie every day of the year, and over 1,000 movies to stream on demand at any time for our customers – this is Foxtel like never before. We are revolutionising how we present movies and giving Foxtel viewers an easy, simple way to stream a huge line-up of movies when they want, and how they want, all part of the Movies package.

“FoxFlicks is the most advanced movie destination in Australia and is part of Foxtel’s ongoing commitment and vision as Australia’s premium content streaming destination. This service enhances the way we deliver our expertly curated movie selection.

“The depth of programming combined with our first run deals with the major studios, ensures ‘FoxFlicks’ delivers our viewers with unrivalled premium movies in a personalised and customised way.”

Foxtel told Mumbrella it has no plans to offer Foxflicks as a stand alone service.

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