Foxtel uses Chris Hemsworth to showcase appeal of ‘Anytime’ service
Foxtel has employed Australian actor Chris Hemsworth to showcase the appeal of new streaming service, Anytime, in a series of six new spots.
Part of the ‘Make It Yours’ campaign, which focuses on the different ways people enjoy TV in the their home, the new series was created by Whybin\TWBA, specifically to promote Foxtel’s new streaming service, Anytime, which allows viewers to stream movies and TV shows on demand.
Foxtel’s director of content marketing, Rob Farmer, said: “After a big impact with the launch of this creative platform to customers earlier in the year, anchored around the return of big shows like Game of Thrones, Girls and Wentworth, it’s great to see the ‘Make It Yours’ campaign now evolve to embrace Foxtel’s other points of difference, with a focus on movies.”
“We’re excited to share these original spots with Australia as they feature a candid Chris Hemsworth relaxing at home with his Foxtel.”
The campaign will include pop-up events as a part of Foxtel’s plan to be seen as more accessible.
https://www.youtube.com/watch?time_continue=9&v=DiEFNNjOHkg
https://www.youtube.com/watch?v=M-d72Md-WWw
https://www.youtube.com/watch?v=yuk9N-bB788
https://www.youtube.com/watch?v=FczxDfolk_g
https://www.youtube.com/watch?v=Xl7mWFuohb4
https://www.youtube.com/watch?v=yqVX6ln_XIA
Credits:
- Production Company: Finch
- Director: Nick Ball
- Producer: Julianne Shelton
- Executive Producer: Rob Galluzzo
- Executive Producer: Corey Esse
- DOP: Lachlan Milne
- Art Director: Neville Stevenson
- Wardrobe: Howard Steeves
- Editor: Tim Mauger
- Offline/Visual Effects: The Butchery Sydney
- Lead Flame Artist: Drew Downs
- Colourist: Ben Eagleton
- VFX Producer: Amelia Babos
- Sound Design / Song Zu: Simon Kane
- Creative Agency: Whybin/TBWA
- Executive Creative Director: Gary Mccreadie
- Executive Creative Director: Wesley Hawes
- Executive Planning Director: Hristos Varouhas
- Art Director: Mark Tallis
- Copywriter: Cameron Dowsett
- Group Account Director: Camilla Stapley
- Client: Foxtel
- Director of Content Marketing: Rob Farmer
- Head of Marketing – Content: Miranda Stojanovski
- Marketing Manager: Olivia Nixon
- Marketing Executive: Alex Bruce
- Director, Brand & Design: Travis Conneeley
- Executive Producer: Hayley Cascun
- Head of Production: Dillon Hicks
- Creative Communications Manager: Claire Blackall
- Media Agency: Mindshare
- Client Leader: Sarah Lowe
- Startegy Director: Catherine Rushton
- Investment Manager: Josh Grieve
- Strategy Manager: Jack Smyth
- Biddable Associate Director: Linda Nguyen
- Biddable Media Assistant: Tom Gilmore
I want my IQ3 to switch between shows as fast as Chris’s does.. He must have the up to date software because mine is still slow and crap.. I have had Foxtel for a while and I do like it – but I still don’t see how these types of commercial appeal to the general public who don’t already have Foxtel – is it just me? I feel like these commercials are talking to the audience they already have instead of the one they want??
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