Foxtel’s 2023 commercial offerings: BINGE launches advertising tier; Media arm ups FoxTest initiative to $5m

October 20, 2022 7:00

Foxtel Media today announced at its 2023 Upfront, Game Changed, that an advertising tier will be introduced on the BINGE streaming service in 2023, giving brands the ability to connect to a new, high value and highly engaged audience segment.

Slated to launch in the first quarter of 2023, BINGE advertising will be modelled on the success of the Kayo Sports and Foxtel Go services, which ensure minimum disruption to the viewer experience, and maximum impact for brands. The tier will launch with an in-built audience scale, meaning there will be immediate access to a buyable audience and advertisers will not have to wait for viewers to accumulate.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

Topics

Alison Hurbert-Burns Binge BINGE advertising BINGE advertising tier commercial offering Foxtel Group Foxtel Media Foxtest Game Changed House of The Dragon kayo Love Me Mark frain Toby Dewar