Free TV looks to show adult content earlier and reduce complaints with new code proposals

classification system australiaProposed changes to TV advertising regulations could see advertising content such as alcohol ads shown an hour earlier and the removal of the AV (adult violence) category, under a draft new code released today by Free TV.

The proposed changes are designed to reflect the new digital landscape and “diversified media environment” according  to Free TV Australia.

Under the plans the M (Mature) watershed time would move to 7.30pm, an hour earlier than it is currently permitted, allowing ads previously not shown such as alcohol advertising would now be shown an hour earlier from 7.30pm.

Changes would also mean people who did not view a show during broadcast from making complaints, whilst only those affected could make a complaint, stopping people from complaining on behalf of others.There were no changes to the amount of time that advertisements could be shown. This is despite complaints by the commercial TV sector over recent proposals changes to let SBS show more ads during prime time.

Free TV Chairman Harold Mitchell said: “This is a strong Code that continues to provide the most comprehensive community safeguards for viewers. It has been simplified and is much more user friendly.

“We are confident that the proposed Code catches up with the range of ways people now access content, while ensuring Free TV remains Australia’s safest place for viewers.”

Other changes include the dropping of the AV classification, and moving the MA15+ classification to allow programs with this rating to appear from 8.30pm.

Robert Burton-Bradley


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