Freedom urges customers to live for today
M&C Saatchi has revealed its latest work for Freedom Furniture, which encourages buyers to live for today.
Credits:
CLIENT: Simon Sproule Marketing Director; Ingrid Barham Communications Manager
AGENCY: Graham Johnson (Creative Director/Art Director); Oliver Devaris (Creative Director/Copywriter); Tom McFarlane (Regional Creative Director); Olivia Hall (Group Account Director) Grace Reith (Snr Account Manager) Mark Vadgama (Planner); Rod James / Lill Ireland (TV)
PRODUCTION: Soma Films
DIRECTOR: Sean Meehan
PRODUCER: Samantha McGarry
EDITOR: Stewart Reeves, Guillotine
POST PRODUCTION: Guillotine (Editing) / FIN (VFX) / Nylon (Sound)
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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I saw this ad on TV for the first time on the weekend, a few hours after I had been told a friend had died of a heart attack. So while it just hits raw nerves for me, is it funny for anyone?
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With such poor, derivative creative we wonder why people hate ads.
Either that or the client wrote it.
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makes me want to run to a competitor home/lifestyle company that actually makes me feel good about things.
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Did they forget their creative director on this one? What’s with the bad framing, the dirty pool-surround glass… and the overall shitty quality of the ad?
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