Freedom urges customers to live for today

Tim Burrowes

May 6, 2009 12:49

M&C Saatchi has revealed its latest work for Freedom Furniture, which encourages buyers to live for today.

Credits:

CLIENT: Simon Sproule Marketing Director; Ingrid Barham Communications Manager

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

Topics

Freedom Furniture M&C Saatchi

4 COMMENTS

Kate G 6 May 09

I saw this ad on TV for the first time on the weekend, a few hours after I had been told a friend had died of a heart attack. So while it just hits raw nerves for me, is it funny for anyone?

User ID not verified.

Dan 6 May 09

With such poor, derivative creative we wonder why people hate ads.
Either that or the client wrote it.

User ID not verified.

cocolaco 7 May 09

makes me want to run to a competitor home/lifestyle company that actually makes me feel good about things.

User ID not verified.

Craig 11 May 09

Did they forget their creative director on this one? What’s with the bad framing, the dirty pool-surround glass… and the overall shitty quality of the ad?

User ID not verified.