Freedom urges customers to live for today
M&C Saatchi has revealed its latest work for Freedom Furniture, which encourages buyers to live for today.
Credits:
CLIENT: Simon Sproule Marketing Director; Ingrid Barham Communications Manager
AGENCY: Graham Johnson (Creative Director/Art Director); Oliver Devaris (Creative Director/Copywriter); Tom McFarlane (Regional Creative Director); Olivia Hall (Group Account Director) Grace Reith (Snr Account Manager) Mark Vadgama (Planner); Rod James / Lill Ireland (TV)
PRODUCTION: Soma Films
DIRECTOR: Sean Meehan
PRODUCER: Samantha McGarry
EDITOR: Stewart Reeves, Guillotine
POST PRODUCTION: Guillotine (Editing) / FIN (VFX) / Nylon (Sound)
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large. He returned to Mumbrella as Publisher in January 2025
Linkedin
I saw this ad on TV for the first time on the weekend, a few hours after I had been told a friend had died of a heart attack. So while it just hits raw nerves for me, is it funny for anyone?
User ID not verified.
With such poor, derivative creative we wonder why people hate ads.
Either that or the client wrote it.
User ID not verified.
makes me want to run to a competitor home/lifestyle company that actually makes me feel good about things.
User ID not verified.
Did they forget their creative director on this one? What’s with the bad framing, the dirty pool-surround glass… and the overall shitty quality of the ad?
User ID not verified.