Dr Mumbo

Freeview – we are your pinata

You’ve got to admire Freeview’s sense of humour.

The organisation has spent the last few months as something of a media punchbag over the stuttering launch of the free digital TV service.  

(Remember Dan Ilic’s spoof of the Freeview ad they tried to supress?)

Freeview pinataBut it looks like Freeview has taken it on the chin. In an invite to announce its first birthday party, guests are invited to use an electronic  baseball bat to smash a Freeview pinata to see the details.

And that’s not all the orgainsation is being brave about. It’s holding the Sydney event on the same evening as the Walkley journalism awards. Mind you, as far as the TV companies go, that’s only going to be a problem for Seven and the ABC. Nine only had one Walkley nomination, while Ten had none at all.


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