Frydenberg’s budget speech takes in 420K metro viewers for ABC

The ABC’s extensive coverage of the 2022 Budget took place overnight, and 420,000 metro viewers tuning in for Budget 2022: The Treasurer’s Speech.

The speech kicked off two-and-a-half hours of budget coverage, which started after 639,000 metro viewers watched ABC News at 7pm. The Treasurer’s speech was followed by a news special at 8pm, which aired to a metro audience of 292,000. Last year’s speech aired to 413,000 metro viewers.

The ABC took a 16% network share for the evening. However, the night was won by Nine, thanks to the MAFS episode being viewed by 1.008 million people across metro markets, the highest audience of the night and in entertainment, while also taking out the three key advertising demographics.

Nine had a 24.7% share on Tuesday, ahead of Seven’s 24.1% and Ten with 16.3%. Nine also won the primary channel share with 27.8%.

Among other entertainment programs, Seven’s The Chase Australia took in 525,000 metro viewers, while 513,000 tuned into Nine’s The Hundred with Andy Lee across the five metro markets.

As previously mentioned, the top rating program overall was MAFS, followed by Seven News, which aired to 954,000 metro viewers, ahead of Seven News at 6.30 with 908,000, Nine News at 6:30 with 851,000 and Nine News pulling in 847,000.

The top rating multi-channel was 7TWO with 4.1%.

In the latest Daily Consolidated Total TV Report for 22 March, Tuesday’s episode of MAFS was the #1 program nationally across linear, with 1.860 million viewers, including 473,000 on BVOD and an uplift of 44%. The program with the biggest uplift from the week was an episode of The Rookie on Seven with an uplift of 82%

[click to enlarge]


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.