Fujifilm creates its own influencer island off Fiji
Imaging and photography company Fujifilm has created a private island off Fiji called Fuji Island.
Forming part of its first campaign from PR agency CampaignLab, Fuji Island is designed to give people the opportunity to use new Fujifilm cameras and have their holiday captured by photographers on the island.
April Fools? This is a really bad joke. #influencer
When you work in the industry trying to raise the bar and see that a client has bought an idea as convoluted as this then it’s soul destroying. The execution looks almost as bad E.g. the campaign video is hosted on the agency website FFS!
Not worried. In the least.
Really? They’ve actually just leased the island for a couple of months – a very short lived plan.
Great idea. Love it. How do I find out more?