Full program announced for Mumbrella Sports & Entertainment Marketing Summit, Earlybird prices close at midnight
The full program for the 2022 Mumbrella Sports & Entertainment Marketing Summit is now available to view, ahead of Earlybird ticket prices ending at midnight.
Daniel Chlebowczyk (left) and Hayden Shiels from Events Engine
Events Engine directors Daniel Chlebowczyk and Hayden Shiels will discuss the importance of native advertising in order to engage with the lucrative esports market.
For marketers to authentically develop a lasting impact in this space, the two will explore the benefits of returning to a “bottom up” strategy to deliver sustained brand growth within the leagues, teams and influencers of gaming.
Tennis Australia’s Britt Wickes (left) and Edge’s Nicole Gardner
Meanwhile, Tennis Australia’s Britt Wickes and Edge’s Nicole Gardner will take delegates through the challenges associated with connecting authentically with the LGBTQi+ community.
Looking at the 2022 Australia Open, Britt and Nicole discuss ways to go beyond a token annual waving of the rainbow flag, highlighting the importance of brands to engage on all aspects of corporate culture and operations, or run the risk of serious reputational damage.
Greta Gotterson from the National Rugby League (left) and Brad Timmins from eGEN Sports
Plus, a panel discussion featuring senior leaders across sporting leagues, digital entertainment and multi-channel broadcasting will discuss the achievements, goals and results in the realm of personalising the fan engagement experience.
Greta Gotterson from the National Rugby League and Brad Timmins from eGEN Sports are among the names who will discuss the opportunities for sports and entertainment brands to tailor strategy and experience in order to deliver engagement like never before.
The full program can be seen on the Mumbrella Sports and Entertainment Marketing Summit site. Earlybird prices end midnight tonight, 24 Feb, allowing you to save $400 when purchasing a bundle of five Earlybird tickets.
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Brad Timmins
Britt Wickes
Daniel Chlebowczyk
Edge
eGEN Sports
Events Engine
Greta Gotterson
Hayden Shiels
Mumbrella Sports and Entertainment Marketing Summit
Mumbrella Sports and Entertainment Marketing Summit 2022
National Rugby League
Nicole Gardner
Tennis Australia
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