Full service agency Affinity completes leadership hires


L-R Marcus Tesoriero, Heath Jones, Luke Brown, Skye Lanser, Adam Shar, Angela Smith

Independent full service agency Affinity has appointed former DDB creative lead for the Audi account Marcus Tesoriero as creative director and former Edelman Digital’s head of production Skey Lanser as director of digital products in a hiring round that completes the agency’s “strategic business restructure”.

The appointment of Tesoriero and Lanser completes the agency’s new leadership team with the duo joining director of business Heath Jones and director of group media and business intelligence Adam Shar.

Speaking to Mumbrella, Affinity director Angela Smith said the new leadership team had been 12 months in the making.

“We identified the need for a leadership team representing these different areas about 12 months ago,” she said.

“We’ve been incredibly fickle about the hires, it took a lot of time, it was more than about finding people who are right on paper, it was about finding people who understand the way communications are evolving.

“We are so super excited about these people because they just get it!” she added.

Tesoriero joins the agency after just over a year and a half with DDB Sydney where he was primarily responsible for the Audi account and projects for Telstra.

On the appointment he said: “Affinity offered me a new creative playground to apply my integrated industry experience in driving the team to new heights.”

Lanser joins the agency from Edelman Digital where she held the position of head of production for nearly a year and a half and was involved in launching projects for ABC< GE, Allergan, Fonterra and Australian Hearing.

“Even though the agency is in a huge growth phase, Affinity has a strong point of difference to other agencies offering a connected creative resolution at every consumer touchpoint on the path to purchase,” she said.

Smith said the hires are about ensuring the agency can respond to client needs in an agile manner.

“It is exciting times as the landscape changes more and people’s buying behaviour is changing through technology primarily, we have to be more agile and more able to take the data, media, strategy and creative and bring them all together in an agile way to talk to people along the path to purchase.”

The appointments round out Affinity’s leadership team, with the two joining Heath Jones, who joined the agency from the now defunct Possible, and Adam Shar.

Affinity clients include Trend Micro, The Salvation Army and the Sydney Eisteddfod.


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