Fundawear and Track my Macca’s up for Mobile Lions
Havas Worldwide Australia’s Durex Fundawear campaign and DDB Sydney’s ‘Track my Maccas’ McDonald’s menu app have been shortlisted for Mobile Lions awards in Cannes.
The two works created by the Sydney agencies were the only two from Australia shortlisted for Mobile Lions awards. A total of 101 entries have been shortlisted for Mobile Lions.
Durex Fundawear, created by Havas Worldwide Australia for Reckitt Benckiser’s Durex brand is up against six other entries in the Networked Mobile Technology category.
The Fundawear campaign built around the idea of ‘connecting when you’re apart’ allows couples to use a mobile app to activate sensors on the fun underwear which simulate human touch. A YouTube video created for the campaign featuring “Nick and Dani” using the ‘fundawear’ garnered over 70,000 views within two days.
DDB Sydney’s ‘Track my Macca’s’ McDonald’s Australia menu app competes with four other entries in the Augmented Mobile Experience category.
While the ‘Track My Macca’s’ app created for McDonald’s Australia allows users to track the origins of the ingredients in food they have purchased. The campaign uses augmented reality to display the supply chain of food in an attempt to dispel some of the myths around the restaurant’s processing procedures.
Augmented Mobile Experience:
- Track my Macca’s for McDonald’s Australia featuring the core menu by DDB Sydney
Networked Mobile Technology:
- Durexperiment Fundawear for Reckitt Benckiser Durex by Havas Worldwide Australia North Sydney
