Immigration department videos to promote Australian activity in Refugee Week
The Immigration Department has created a series of videos about government work with refugees who have gone through UNHCR’s processes.
The first “Pathway to Protection” video was uploaded today, as part of marking Refugee Week. The online video series, created inhouse, will show a Bhutanese family’s journey from a refugee camp in Nepal to their new home in Launceston, Tasmania.
The campaign is not the department’s first experiment with social media. In 2011 the Department posted YouTube and Facebook videos in an attempt to deter people who might attempt to seek asylum onshore in Australia by boat.
Not that the video actually worked but it seems at odds with the ads last week being aired in Afghanistan urging “refugees” not to come to Australia by boat…
I’m assuming either you didn’t read the entire article, or you can’t tell the difference between two campaigns WD. It’s a separate campaign that celebrates refugees.
The same way you can run a branding campaign alongside a campaign aimed at of selling products, so too can you run a campaign celebrating refugees as well as one deterring those who look to come to Australia by boat.
Two different campaigns. Two different goals.