Gap turned upside down

December 3, 2009 7:08

Here’s an excellent stunt carried out for clothing retailer Gap, in Canada. The entire store was turned upside down:

Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large. He now writes industry newsletter Unmade - subscribe at unmade.media

topics ambient Gap retail

Comments: 2

SimonB 3 Dec 09

Now that’s clever…

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Adam 4 Dec 09

A good stunt indeed – the cars and hotdog stand seals it off.

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