Gate 7 tapped for Australian PR services for New Orleans & Company
Gate 7 – a tourism marketing agency – has signed on to oversee the Australian public relations operations for New Orleans & Company – the main marketing and destination sales company for New Orleans’ tourism sector.
The announcement:
Leading tourism marketing agency Gate 7 is thrilled to announce its new partnership with New Orleans & Company, the official destination sales and marketing organisation for the New Orleans tourism industry, to manage its public relations in Australia.
Expanding its existing portfolio of Southern USA representation, Gate 7 will spearhead efforts to promote New Orleans as a premier destination for Australian travellers looking to immerse themselves in the city’s rich cultural experiences. This partnership comes at an exciting time, as Tourism Economics recently projected Australia to be the third highest-spending market for international visitors to Louisiana in 2025, expecting $87 million in spending and over 40,000 visitors*.
Celebrated as the birthplace of jazz, New Orleans is world-famous for its cultural treasures, special people, and unforgettable hospitality. Visitors from around the world are captivated by the city’s music festivals, historical architecture, indulgent restaurants, cultural museums and Mardi Gras celebrations. Gate 7 will work closely with New Orleans & Company in showcasing the city as one of the most remarkable, unique, and welcoming in the world to Australians.
The coming months are set to be monumental for the city. Highlights include ‘Museum Month,’ the 20th anniversary of the culinary extravaganza “COOLinary New Orleans,” and the monthlong celebration of the city’s vibrant music scene, which is New Orleans Music Month. Visitors can also look forward to the unique experience of Prospect.6, a citywide contemporary art triennial and the only exhibition of its kind in the US, Holidays New Orleans Style and Taylor Swift will be dropping in as part of her non-stop Eras world tour. Looking ahead to 2025, New Orleans will proudly host Super Bowl LIX, further solidifying its status as a premier destination Built to Host blockbuster events.
Kim Priez, senior vice president of tourism of New Orleans & Company said: “We are thrilled to partner with Gate 7 to showcase the charm and magic of New Orleans to the Australian market. As more Australian travellers choose to explore Louisiana, New Orleans remains a must-see destination with its unique blend of vibrant music, rich history, world-class cuisine, and unforgettable cultural experiences that captivate every visitor.”
Jo Palmer, founder and managing director of Gate 7 said: “I am incredibly passionate about the South as a destination, and we are elated to continue our work in the region by collaborating with New Orleans & Company to showcase what a unique and dynamic city it is to Australian media and travellers.”.
For more information about New Orleans & Company, please visit: https://www.neworleans.com/
New Orleans & Company is the official destination sales and marketing organization for New Orleans’ tourism industry. Founded in 1960, our mission is to inspire, promote and encourage travel to our city for the economic, social and community benefit of New Orleans and its people. Our vision is to ensure New Orleans remains the most remarkable, unique, and welcoming city in the world. For more information, visit us at neworleans.com or on social media @VisitNewOrleans or @Neworleansandco.
*[source: Tourism Economics]
Source: Gate 7
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