New sessions and speakers announced for Mumbrella Travel Marketing Summit
How to market through a crisis, how to create a seamless strategy through the use of data, and how VR can revolutionise travel are the latest sessions to be revealed for the 2017 Mumbrella Travel Marketing Summit.
Rowan Worner: Will explore Christchurch tourism’s response to the earthquake disaster
The announcement of the new content comes as the entry deadline looms for the inaugural Travel Marketing Awards.
Entries should be submitted by the end of this week, January 27, with nine awards up for grabs, including Marketing Team of the Year, Best Media Strategy, PR Idea of the Year and Best Website.
Christchurch and Canterbury Tourism marketing director, Rowan Worner, will be joined by Jill Collins, the owner and MD of PR consultancy Barking Owl Communications, to explore how the region tackled – and continues to tackle – the earthquake crisis which impacted Christchurch and New Zealand tourism.
The session will also feature Ingrid Kocijan, the commercial director at European rail wholesaler Rail Plus, which worked in collaboration with numerous partners in the wake of the terror attacks in France and Belgium.
Both presentations will offer insights into how brands should approach their marketing in a volatile world.
Stephen Taylor
San Francisco-based Stephen Taylor, Sojern SVP Enterprise Solutions, will explain in a sponsored session how, with the path to purchase ever more complex, holistic data lay at the heart of a comprehensive marketing strategy.
Among the confirmed speakers for the session on virtual reality include Leslie Dance, Hawaii Tourism Authority VP of marketing, product and development, and Kristin Carlos, head of digital and entertainment at Qantas.
They will look at their experiences of the technology and asses VR’s place in the travel marketer’s tool box.
Other new speakers confirmed for the summit are Jeremy Medina, a senior executive from Australia’s largest travel retailer Flight Centre, and travel writer and blogger Nina Karnikowski.
Medina, head of CRM, loyalty and partnerships at Flight Centre, will join the session on the importance of the customer experience, while Karnikowski, a former Fairfax journalist, will join a panel discussion on the Art of Storytelling: How to write great content.
The Mumbrella Travel Marketing Summit, which is headline sponsored by as Bing/Microsoft, takes place at the Four Seasons Hotel in Sydney on April 5.
Earlybird tickets close on February 14. To view the program, book tickets and save, click here.
