First rule of media releases: make them readable
When you’re sending out a PR release it’s important to make sure it gives over the information in a clear and easy to understand manner.
Which is why some journalists were baffled when they received Officeworks’ financial results release yesterday in this cursive font:
Apparently this is Officeworks’ “standard font” for media releases.
It’s almost enough to rival the dreaded Comic Sans.
I would have understood this thinking more if it was bad news they were forced to deliver. Sheesh.
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Whoever the PR is – in-house or agency – they need to take a long hard look at themselves. This is not innovative – it’s annoying and incredibly stupid.
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I think you might find they use Neo Sans as a standard font and a lot of people don’t have that font in their system so it defaults.
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use a newscorp or fairfax style guide.
as an editor, I’d always notice the releases written to journo standard and consciously favour them. conversely, anything with a % or 1 to 9 in it would usually go straight in the bin.
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