F.Y.I.

GfK to make first presentation at National Radio Conference

Dr Morten Boyer

Dr Morten Boyer

The market research company set to take over radio audience measurement in Australia, GfK, will have its general manager of media and marketing insights, Morten Boyer, present an overview of its research methodology at the National Radio Conference in October.

The announcement:

GfK, the internationally acclaimed market research company set to take over radio audience measurement in Australia from 1 January 2014, will present an overview of the enhanced research methodology, as well as results of the pilot tests of the new enhanced radio audience measurement system at the National Radio Conference on October 11 at the Royal International Convention Centre, Brisbane.

Dr Morten Boyer, GfK General Manager of Media and Market Insights, will present to more than 600 radio and media industry executives from around the country in a morning plenary session at the conference.

“This is an exciting time for the radio industry and the National Radio Conference provides an ideal opportunity for GfK to outline in detail to key industry insiders the measurement enhancements being introduced in 2014,” said Joan Warner, chief executive officer of Commercial Radio Australia. Full details in attached release or at www.commercialradio.com.au

In the weeks following the conference, GfK will embark on a series of nationwide information road shows, detailing the new system to all commercial radio station staff in Sydney, Melbourne, Adelaide, Brisbane, Perth, Newcastle, Canberra and the Gold Coast. Information sessions in each market for agencies and advertisers will also held in late January or early February 2014 before the first survey release.

Source: Commercial Radio Australia press release.

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