F.Y.I.

GHO grows strategic and creative resources following launch of CoLAB

Sydney-based ad agency GHO has hired five new staff members.

Moe Sheika, Brice Le Corre, Victoria Bergin, Cian McCaughey, Eithne McSwiney, Ryan Chao, Marcos Martini

The announcement:

Having added new business across insurance, government, skin care and energy GHO has recently added five new faces to the agency.

A key catalyst for the recent gains has been the introduction of CoLAB™, a new strategic service that fast-tracks the development of prototypes; the testing of new ideas and the identification of opportunities for creative solutions. CoLAB™ delivers all these outputs in a condensed, 5-day program.

Eithne McSwiney, GHO MD who launched CoLAB™ at an event for clients in March 2017 said, “CoLAB™ has provided a fundamentally different starting point for the conversations we have with businesses. It delivers a very efficient way to convert theory on collaboration into practices that explore creative opportunities more broadly than simply responding to marketing briefs.”

As a result, Victoria Bergin joins GHO this week as Business Director following recent roles with The White agency and M&C Saatchi. At the same time, Moe Sheika comes on board as Strategy Director.

A further three appointments build on GHO’s integrated offering: Brice Le Corre – Digital designer, Marcos Martini – Front end developer and Cian McCaughey – Copywriter.

GHO is a creative communications agency working with clients to form collaborative teams that embrace specialists. speed and agility. GHO focuses on strategic Website / UX and creative content services and delivers them with speed and agility.

Source: Media release

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