Girlfriend magazine launches self-esteem campaign, editor: ‘this is not a response to Cleo anti-airbrushing protest’
Girls magazine Girlfriend has launched a campaign around body image in young women.
Launched in the Pacific Magazine’s September issue, the Project You campaign sees a number of photoshoots featuring non-models without retouching.
The launch comes just days after Girlfriend’s ACP rival Cleo has been the subject of an anti-photoshop protest.
Let’s hope they cut down on the fake tanning, excessive make up cover up, hair extensions and maybe even the use of high heels!!!?
Seriously…people are funny.
You go GIRLFRIEND!
I think the campaign would have slightly more positive impact if they hadn’t specifically denied the idea of a response to Cleo’s problems. Whether it’s intentionally a response or not, that’s what it is. It’s a smart move and, marketed right, will probably shift readership from Cleo.
Either way, well done Girlfriend magazine.