‘Highly regarded in the industry’: Mindshare hires managing partner for NAB account

Media services agency, Mindshare, has picked up an ex-PHD group business director to serve as its managing partner for a significant account.

Tess Eastcott – who served as group business director for close to three years at PHD – was named as Mindshare’s newest managing partner, tasked with overseeing the agency’s NAB account.

With her appointment, Eastcott is tasked with spearheading the scale and growth of one of the agency’s longest running clients – a relationship that spans more than 10 years after Mindshare was appointed as the bank’s media agency in 2012, and is set to continue with an additional three years.