Glue Society’s Gary Freedman behind epic new Jackie Stewart spot for Heineken
Sydney production house The Glue Society’s co-founder Gary Freedman has directed an epic new global ad for Heineken featuring Formula 1 hero Sir Jackie Stewart.
Set to a cover of the David Bowie song, Heroes, the ad follows Stewart throughout his racing career, declining celebration drinks because he was about to drive home, through to him fielding similar offers at the age of 77.
https://www.youtube.com/watch?v=tV6gygNPetU
The anti drink drive ad, created by Publicis Italy, will begin to air this weekend to coincide with the Italian Grand Prix in Milan.
The cover of Heroes is performed by Postmodern Jukebox featuring Nicole Atkins.
Credits:
- Client: Heineken Formula 1 Sponsorship
- Senior Director, Global Brand: Gianluca Di Tondo
- Communications Director, Global Brand: Anuraag Trikha
- Agency: Publicis, Italy
- CCO Publicis Worldwide, CEO & ECD Publicis Italy: Bruno Bertelli
- ECD Publicis Italy: Cristiana Boccassini
- ECDs Publicis Italy / Heineken Brand: Luca Cinquepalmi & Marco Venturelli
- Production Company: Anorak Berlin/Independent London
- Executive Producers: Christiane Dressler & Jason Kemp
- Director: Gary Freedman, The Glue Society
- DOP: Stephane Vallee
- Post Production: MPC, London
- Editor: Adam Spivey
- Sound: Grand Central, London
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