Michael Gudinski revealed as closing keynote at Mumbrella’s Entertainment Marketing Summit

The most powerful and influential figure in the Australian music industry, Michael Gudinski, will be the closing keynote at the Mumbrella Entertainment Marketing Summit in November.


Gudinski will be interviewed about his 40-year journey to the top with Stuart Coupe, veteran Aussie rock writer and former band manager of The Hoodoo Gurus and Paul Kelly. Photo: Kate Ballis kate-ballis

Gudinski, who is responsible for touring some of the biggest international artists in Australia, including The Rolling Stones’ controversial 2014 tour, became a household name in the 1970s with his label Mushroom Records, and Frontier Touring.

Today, Mushroom Group is the largest independent music and entertainment group in Australia and New Zealand, comprised of companies covering the full spectrum of services within the music industry, including live venues, concert promotion, merchandise, publishing, artist management and marketing.Entertainment_eNewsletter

Gudinski will share the story of his 40-year journey to the top in an interview with Stuart Coupe – the veteran Aussie rock writer and former band manager of The Hoodoo Gurus and Paul Kelly. Last year, Coupe released his biography of Gudinski – ‘Gudinski – the Godfather of Australian Music’.

Gudinski joins a speaker line-up of industry leaders from the worlds of TV, radio, music and film, with Reemah Sakaan, the marketing chief of the UK’s oldest and largest commercial television network, ITV, due to open the Summit as the international keynote, sharing how the broadcaster rebuilt its brand after embarking on a five-year transformation plan.


Sakaan: Will reveal the story behind the five-year plan that transformed British TV channel ITV

Also flying in from the UK will be Olivier Robert-Murphy, global head of new business for Universal Music Group, who will join panelists from 20th Century Fox, Havas Sports & Entertainment and Endemol Shine Australia to discuss how to integrate brand partners into the next big film, music or TV hit.

Olivier Robert-Murphy

Olivier Robert-Murphy

Meanwhile, a session exploring the recipes to successfully marketing a TV show, will include Seven’s marketing director, Ana Bacic; Ten’s chief brand officer, Matt McGrath; marketing director of Nine and Fairfax’s joint venture streaming service Stan, Melanie Novacan; and Foxtel content marketing director, Rob Farmer.

Other topics to be addressed at the Summit include:

  • ‘How to breath new life into old favourites’ – with presentations from the BBC Worldwide, Opera Australia and Foundation;
  • ‘Harnessing the power of social’ – with Twitter, Universal Pictures, Mediacom and Jaden Social;
  • ‘How to build a new community around your brand’ – with Pandora Internet Radio and Bondi Hipsters and Soul Mates creator, Christiaan Van Vuuren;
  • ‘How to take a brand to number one’ – featuring a case study on SmoothFM with Nova Entertainment’s chief marketing and digital officer Tony Thomas and group programme director, Paul Jackson;
  • and Optus’ brand strategy director, Jane Saleh, who will present on how the telco is positioning and communicating its growing media entertainment offering.

For further information on the Mumbrella Entertainment Marketing Summit and to book tickets and save $100 before the Earlybird discount ends on October 12, CLICK HERE


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