Gold Coast Tourism CMO, Jan Hutton, appointed as Destination NSW head marketer

Chief marketing officer of the Gold Coast Tourism Corporation, Jan Hutton, is to head Destination NSW’s marketing operations, filling the position left vacant after Anthony Laver’s departure last year.

Hutton joined the Queensland tourism organisation in April 2016, having previously been CMO of South Africa Tourism and the managing director of Ogilvy & Mather Interactive’s Johannesburg office.


Incoming Destination NSW marketing manager Jan Hutton

“Jan brings extensive digital and destination marketing expertise and experience gained both overseas and here in Australia,” Destination NSW CEO, Sandra Chipchase said in the announcement.

“Jan has an impressive background in destination marketing, digital innovation leadership and tourism content development. She has also held a number of senior, relevant roles with Tourism South Africa, Deloitte Consulting, The Nielsen Company, Ogilvy and Gold Coast Tourism.

“Jan was Managing Director of Ogilvy Interactive and Managing Director of Immedia and, as CMO for Tourism South Africa, was responsible for the global marketing strategy as well as direct consumer marketing and partnership development for their international offices.”

Hutton said Destination NSW was the number-one destination marketing and events organisation in Australia.

“Destination NSW are the market leaders,” she said. “They have delivered exceptional results through innovation in destination marketing and changing the positioning of NSW as the premier new events destination in the nation.”

She said the body’s track record and high-performance culture attracted her to the role.

Hutton will take up her Sydney-based role of general manager, marketing at the end of June.


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