Google+ opens up to brands

google+Google has today announced the long awaited launch of Pages which will allow brands to get onto Google+ for the first time.

Google+, which launched in late June, is Google’s latest push into social networking.

Previously, Google+ had been available only to individuals rather than brands, which was an obvious drawback compared to competitor Facebook, which has allowed brands to have pages for some time.

Google made the announcement in a blog update from senior VP of engineering Vic Gundotra today. The rollout will take place globally.

Brands which have already created Google+ Pages include Pepsi, The Muppets, Save The Children and Toyota. There is also a page for Google Australia.

According to Gundotra’s posting: “For businesses and brands, Google+ pages help you connect with the customers and fans who love you. Not only can they recommend you with a +1, or add you to a circle to listen long-term. They can actually spend time with your team, face-to-face-to-face. All you need to do is start sharing, and you’ll soon find the super fans and loyal customers that want to say hello.”

The rollout of Pages also includes a straightfoward means for consumers to add brands to their Circles. The Circles feature allows users to organise their contacts into relevant groups.



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