Google settles misleading location data tracking case and pays $60M fine
Google will pay $60 million in penalties to settle claims after making misleading representations to consumers about the collection and use of their personal location data on Android phones between January 2017 and December 2018, following court action by the Australian Competition & Consumer Commission (ACCC).
The Court previously found that Google LLC and Google Australia Pty Ltd (together, Google) had breached the Australian Consumer Law by representing to some Android users that the setting titled “Location History” was the only Google account setting that affected whether Google collected, kept and used personally identifiable data about their location.
Moreover, another Google account setting titled “Web & App Activity” also enabled Google to collect, store and use personally identifiable location data when it was turned on, and that setting was turned on by default.
However, since the allegations, a spokesperson from Google told Mumbrella: “We can confirm that we’ve agreed to settle the matter concerning historical conduct from 2017-2018.
“We’ve invested heavily in making location information simple to manage and easy to understand with industry-first tools like auto-delete controls, while significantly minimising the amount of data stored. As we’ve demonstrated, we’re committed to making ongoing updates that give users control and transparency, while providing the most helpful products possible.”
Google’s case does not allege any breach of Australia’s Privacy Act, and is about the historic language used in its settings from the period from 2017-2018. Google amended this language by the end of 2018 before the ACCC commenced proceedings against Google for this conduct in Oct 2019.
It has since been agreed by Google and the ACCC that by 20 December 2018, Google had addressed all of the contravening conduct, and users were no longer shown the statements that were the subject of the contravening conduct.
A number of product improvements have also been made, including, simpler settings, improved defaults, increased transparency, data minimisation, as well as better controls and restricted location access on Android.
ACCC chair Gina Cass-Gottlieb said following the court action: “This significant penalty imposed by the Court today sends a strong message to digital platforms and other businesses, large and small, that they must not mislead consumers about how their data is being collected and used,”
“Google, one of the world’s largest companies, was able to keep the location data collected through the ‘Web & App Activity’ setting and that retained data could be used by Google to target ads to some consumers, even if those consumers had the ‘Location History’ setting turned off.”
“Personal location data is sensitive and important to some consumers, and some of the users who saw the representations may have made different choices about the collection, storage and use of their location data if the misleading representations had not been made by Google,” Cass-Gottlieb said.
The ACCC’s best estimate, based on available data, is that the users of 1.3 million Google accounts in Australia may have viewed a screen found by the Court to have breached the Australian Consumer Law.
Google took remedial steps and addressed all contravening conduct by 20 December 2018, meaning that users were no longer shown the misleading screens.
“Companies need to be transparent about the types of data that they are collecting and how the data is collected and may be used, so that consumers can make informed decisions about who they share that data with,” Cass-Gottlieb said.
“This is the first public enforcement outcome arising out of the ACCC’s Digital Platforms Inquiry.”
The ACCC and Google jointly submitted to the Court that a penalty of $60 million against Google LLC was appropriate and that no separate penalty against Google Australia Pty Ltd was necessary, in circumstances where the Australian company was not responsible for the preparation of the screens which the Court found were misleading.
The Court has also made orders requiring Google to ensure its policies include a commitment to compliance and to train specific staff about Australian Consumer Law, as well as to pay a contribution to the ACCC’s costs.
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topics
ACCC
Android
Australia’s Privacy Act
Australian Consumer Law
Google
Google Australia Pty Ltd
misleading information
The Australian Competition and Consumer Commission
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