Google’s Pixel 6 calls itself the most inclusive camera in latest ad

November 25, 2021 10:33

Google has released its latest campaign via 72 and Sunny to promote the latest Pixel smartphones, the Pixel 6 and Pixel 6 Pro.

The campaign has global work by Weiden+Kennedy, New York as well as a locally-made Australian work of two feature films. One of the local spots promotes the Pixel’s ability to photograph darker skin tones.

https://www.youtube.com/watch?v=UPkCh7I9NCA

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Anna Macdonald

Anna Macdonald was a Mumbrella journalist, covering news, creative, ad standards and campaigns. She left Mumbrella in April 2022.

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3 COMMENTS

Oh Dear 25 Nov 21

“there has been a racial basis in how cameras capture darker skin tones”…. so the physics of light has been racist all these years!

1 Like

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Anna Macdonald 26 Nov 21

Hi Oh Dear,

If you want to learn more about racial bias in photography, I would really recommend this article by Vox Media, which you can find here: https://www.vox.com/2015/9/18/9348821/photography-race-bias

Tl;dr is that film photography was not developed with darker skin tones in mind, and you can’t accommodate for something that your mind doesn’t turn to. Issues with film photography have, unfortunately, carried over to the digital age as well.

Thanks,

Anna

2 Likes

Crikey 11 Dec 21

The world has gone mad!

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