Government and industry go head to head on carbon tax

The government has unleashed the next wave of its campaign to push the carbon tax on the same day as an industry alliance launches an assault to rubbish the policy.

The government’s ads, created by Melbourne-based agency Smart, push the ‘Clean Energy Future’ message through interviews with workers at green energy companies. They make the case that alternative energy sources will bring economic benefits and more jobs for Australia as well as curb climate change.

The anti-carbon tax campaign, from the Australian Trade and Industry Alliance, argues that the measure is the “largest and most damaging carbon tax” in the world, and will hurt the economy.


The government campaign was directed by Ben Lawrence at production company The Feds. It first hit the air on July 14.

The campaign comes two months after the launch of the heavily criticised ‘Say Yes Australia’ pro-carbon tax campaign featuring Cate Blanchett, which was funded by a coalition of nine non-government organisations.



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